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, Ramjit
- Evaluating the Perceived Cuisine Image and its Relationship with Satisfaction and Behavioural Intention
Abstract Views :198 |
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Authors
Ramjit
1,
Amit Gangotia
2
Affiliations
1 Department of Travel and Tourism, Central University of Jammu and Visiting Faculty of Global Understanding Course, School for Hospitality and Tourism Management, University of Jammu, IN
2 Uttarakhand Open University, Haldwani, IN
1 Department of Travel and Tourism, Central University of Jammu and Visiting Faculty of Global Understanding Course, School for Hospitality and Tourism Management, University of Jammu, IN
2 Uttarakhand Open University, Haldwani, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 1, No 1 (2013), Pagination: 1-12Abstract
The primary purpose of this study was to investigate the food perceived image, satisfaction, and behavioural intentions toward Jammu and Kashmir. Questionnaire was structured and distributed to customers who were dining at the ethnic restaurants. A total of 308 respondents participated in the study. The 'quality' and 'variety and authenticity' was recognized as the essential images of Indian's cuisine and on the other hand, the respondents were satisfied with the 'Core value' and 'food choices' of the Jammu and Kashmir cuisine and food. Structural equation model technique showed that food/cusine attributes satisfaction was significantly supported, and the satisfaction revealed a significant relationship with behavioural intentions.Keywords
Cuisine Value, Satisfaction, Behavioural Intention, Destinations, Jammu And Kashmir.
- Tourism Entrepreneurship: A Structural Equation Modelling Approach to Understand its Role in Peacebuilding
Abstract Views :126 |
PDF Views:0
Authors
Affiliations
1 Sr. Assistant Professor, Department of Tourism, Hospitality & Leisure Studies, University of Kashmir, Jammu & Kashmir, IN
2 Assistant Professor, Tourism Management, Directorate of Distance Education, University of Kashmir, Jammu & Kashmir,, IN
3 Research Scholar, Department of Management Studies, University of Kashmir, Jammu & Kashmir, IN
4 Sr. Assistant Professor, Tourism Management, Central University of Kashmir, Jammu & Kashmir, IN
1 Sr. Assistant Professor, Department of Tourism, Hospitality & Leisure Studies, University of Kashmir, Jammu & Kashmir, IN
2 Assistant Professor, Tourism Management, Directorate of Distance Education, University of Kashmir, Jammu & Kashmir,, IN
3 Research Scholar, Department of Management Studies, University of Kashmir, Jammu & Kashmir, IN
4 Sr. Assistant Professor, Tourism Management, Central University of Kashmir, Jammu & Kashmir, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 15, No 1 (2022), Pagination: 47-58Abstract
The purpose of this paper is to understand the structural relation that can exist among attitude, subjective norms and perceived behavioral control that explain the Theory of Planned behavior as its antecedents. This approach can help to explicate as to how tourism entrepreneurship can offer support in peace building process in the Kashmir Region. The study uses Exploratory Factor Analysis, Confirmatory Factor Analysis and Structural Equation Modelling for investigating the multivariable relationship. The study finds that attitude, subjective norms and perceived behavioral control are significant in measuring the intentions of entrepreneurs towards peace building process. The study offers research inputs to the academia, industry and policy makers to evolve fresh interventions to mitigate the impact of a long standing conflict in the region. The area under study falls in one of the high risk conflict-prone regions of the world that involves two nuclear armed nations and poses substantial threat to the entire region of South Asia. The study pools a fresh narrative from entrepreneurial perspective that can have a mediating effect on the peace process in the region.Keywords
Attitude, Subjective Norms, Perceived Behavioral Control, Tourism Entrepreneurship, Peace Building, KashmirReferences
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